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Frontiers North Adventures Welcomes Tamara Mallin as Its New Director, Sales, Marketing & Strategic Partnerships

With over three decades of experience in the travel industry, spanning leadership in sales and marketing to the development of strategic partnerships, Mallin joins Frontiers North Adventures as the company strengthens its trade partnership engagement and continues to grow its well-established global presence.

Winnipeg, Manitoba - January 7, 2022 — Frontiers North Adventures, a Certified B Corp™ and leading northern lights, beluga whale, and polar bear tour operator, is pleased to welcome Tamara Mallin as its new Director, Sales, Marketing & Strategic Partnerships. Mallin brings a wealth of experience to the role, most recently leading the Strategic Partnerships team at Fresh Tracks Canada, where she spearheaded a new acquisition, supported the discovery and development of a new brand and cultivated a new travel trade distribution channel.

Prior to her time at Fresh Tracks Canada, Mallin spent seven years with Rocky Mountaineer as Director of Sales, Canada, Wholesale and Group Tour Block. During her tenure, she helped expand global partnerships and strengthen North American consortium relationships. Mallin now looks forward to increasing visitation to Churchill, Canada  by further bolstering Frontiers North Adventures’ travel trade partnerships.

“As one of the few asset-heavy, multi-day guided tour operators in Canada, we’re fortunate and proud to welcome Tamara to the team,” says John Gunter, CEO of Frontiers North Adventures. “We’re poised to benefit greatly from the experience, expertise, and tourism industry leadership she brings to the organization. We’re all very excited for 2026 and beyond.”   

Headquartered in Winnipeg and operating tours to Churchill, Manitoba since 1987, Frontiers North Adventures—a Canadian family-owned and operated company— offers unforgettable opportunities to view polar bears, beluga whales, and the northern lights. Beyond wildlife viewing, the company immerses guests in the rich history, culture, and community of Churchill. From humble beginnings, Frontiers North Adventures has grown to help pioneer new tour seasons in Churchill, supporting the community’s year-round tourism economy and welcoming guests from around the world to the subarctic.

“For over a decade, I have exclusively championed Canada as a world-class destination—primarily Western Canada by rail—but now I’m eager to shine a spotlight on my home province of Manitoba,” explained Mallin. “Like many, I ventured away for career opportunities, yet Manitoba always remained close to my heart—the city charm, serene lakes, and majestic North forever captivating me. With experience representing global brands across rail, land, and small-ship cruising, I’m excited to showcase Churchill as a must-visit destination.”

To connect with Tamara Mallin and learn more about Frontiers North Adventures’ travel trade partnerships, she can be reached at tamara.mallin@frontiersnorth.com

Frontiers North Adventures is a Certified B Corporation™ and a leader in sustainable travel since 1987. Hosting guests primarily in Churchill, Manitoba, the company invites travelers to dine beneath the northern lights, sing alongside beluga whales, and lock eyes with wild polar bears. Frontiers North Adventures is committed to stewardship, conservation, and meaningful travel, and is proud to be the official Conservation Journey® and Tundra Buggy® people.